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Learn how to create, publish, and distribute mobile content to gain a competitive advantage for your small- or medium-sized business--all on a minimal budget and with a limited skill set, resources, and time. Develop, execute, and monetize a mobile marketing strategy that drives response and helps achieve marketing and sales objectives. Understand how to effectively integrate mobile marketing as a part of your overall brand and business strategy. Specific attention is given to mobile marketing planning, content strategy and discovery. Create a cross-platform app/Web application, and establish a mobile marketing strategy for your business. Students are required to complete part of their coursework through mobile devices.
