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Develop an understanding of the buyers and suppliers in the contemporary conference and convention market. Topics covered include the positions and purposes of conferences; the different venue types for conferences, including conference centers and management and ownership structures; differences among buyer groups, such as corporate, association and social, military, education, religious, and fraternal (SMERF); collaborations with suppliers and convention bureaus; and development of requests for proposal (RFPs). Also, review the certification standards of the International Association of Conference Centres (IACC). Gain an understanding of the concepts involved in developing, hosting, operating, and managing of conference centers, as well as delivering the IACC unique meeting experience.
http://www.sps.nyu.edu/content/scps...911