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Expectations of where and how brands interact with our mobile and tech-savvy culture consistently evolve. In this course, learn how marketers can meet and forecast consumer expectations by focusing on current and trending technologies and platforms, underlying behaviors and trends behind device and platform usage, and content and context that brands must provide for success. Examine how this approach affects all aspects of marketing—from product development to CRM to public and internal relations. Students will leave with a transferable method and the mindset to improve their role within any organization or department. They will write a “mobile” marketing plan and learn how to measure and analyze its success. Relevant case studies and guest speakers will provide additional insight.
http://www.sps.nyu.edu/content/scps...950